# United Kingdom pricing and unit economics calculator
Work through price, costs, margin, acquisition cost, payback, discounts, break-even and customer economics for the United Kingdom.
Context: the United Kingdom
Source: British Startup
Official reference: https://www.gov.uk/government/collections/hmrc-calculators-and-tools
## Action checklist
- [ ] Separate direct costs, fixed costs, discounts and support effort.
- [ ] Calculate gross margin, payback period and break-even volume.
- [ ] Set a pricing experiment and decide what evidence will change the price.
## Task flow
- [ ] Open the local British Startup guide and read the action checklist.
- [ ] Verify the current requirement using HMRC calculators and tools.
- [ ] Assign an owner, deadline, evidence folder and next conversation.